https://cirdjournals.com/index.php/bmeaj/issue/feed 2026-05-26T08:29:41+00:00 CIRD Publication contact@cirdjournals.com Open Journal Systems <p>Business Management and Entrepreneurship Academic Journal (BMEAJ) is a renowned, peer-reviewed scholarly publication dedicated to advancing the fields of business management and entrepreneurship. The journal serves as an essential platform for researchers, academicians, industry professionals, and policymakers to disseminate high-quality research, theoretical advancements, and practical applications. BMEAJ is committed to fostering innovation, strategic thinking, and entrepreneurial success through the publication of cutting-edge research.</p> <p>BMEAJ is published monthly, ensuring a regular and timely dissemination of research findings. Each issue features a variety of articles that reflect the latest trends, challenges, and advancements in business management and entrepreneurship</p> https://cirdjournals.com/index.php/bmeaj/article/view/1570 2026-05-26T07:57:44+00:00 Donatus Chukwuemeka Obialor contact@cirdjournals.com Peter Obukor contact@cirdjournals.com Vincent Okah contact@cirdjournals.com

<p>This study was designed to examine expansion Strategy and Competitive Advantage of Food and Beverage firms in Nigeria. However weak competitive advantage often manifests in declining market share, reduced customer loyalty, low product differentiation, inefficient supply chains, and inability to innovate effectively. Therefore, the objective was to examine the influence of financial resources and diversification on differentiation strategy of food and beverage forms in South-West Nigeria. A cross-sectional survey research design was adopted for the study. The population of the study was 3708 with a sample size of 361 which was determined using Taro Yamane formula for sample determination. Data were collected using questionnaire, interview and were analyzed using simple linear regression analysis. Findings demonstrated and financial resources, diversification and core competences have significant influence on differentiation strategy of food and beverage firms in South-West Nigeria. It was concluded that financial resources, and diversification significantly and positive influence differentiation strategy of food and beverage firms in South-West Nigeria. Therefore, it was recommended that Food and beverage firms should prioritize the strategic allocation of financial resources toward research and development, product innovation, and brand-building initiatives. By channeling investments into areas that directly support uniqueness and quality, firms can strengthen their differentiation strategy and maintain competitiveness in dynamic markets.</p>

2026-05-25T00:00:00+00:00 Copyright (c) 2026 Business Management and Entrepreneurship Academic Journal https://cirdjournals.com/index.php/bmeaj/article/view/1571 2026-05-26T08:29:41+00:00 Donatus Chukwuemeka Obialor contact@cirdjournals.com Obukor Peter contact@cirdjournals.com Vincent Okah contact@cirdjournals.com

<p>The study was carried out to investigate the influence of strategic choices and competitive advantage of manufacturing firms in Nigeria. The main objective was to evaluate the influence of resource allocation and strategic alliance on specialization strategy of manufacturing firms in Nigeria. A cross-sectional research design was adopted for the study. The population of the study consisted of 6451 employees of foreign manufacturing firms in Nigeria. With a sample 377 which was determined using Taro Yamane formula for sample size determination. Data were collected using questionnaire and personal Interview and were analysed using simple linear regression analysis. Findings indicated that resource allocation and strategic alliance have significant influence on specialization strategy of foreign manufacturing firms in Nigeria. It was concluded that resource allocation and strategic alliance have managerial and significant influence on specialization strategy of foreign manufacturing firms in Nigeria.</p>

2026-05-25T00:00:00+00:00 Copyright (c) 2026 Business Management and Entrepreneurship Academic Journal