Sodeinde , G. M., Oke , O. D., Fasanmi, O. O., Oluwaseun, O. O., Akinyemi, K. A. and Ayobami, P. A. (2026) “LEVERAGING BIG DATA FOR PERSONALIZED MARKETING IN NIGERIA’S E-COMMERCE LANDSCAPE: OPPORTUNITIES AND CHALLENGES FOR SMES”, Business Management and Entrepreneurship Academic Journal, 8(1), pp. 1–14. Available at: https://cirdjournals.com/index.php/bmeaj/article/view/1451 (Accessed: 15 June 2026).