SODEINDE , G. M.; OKE , O. D.; FASANMI, O. O.; OLUWASEUN, O. O.; AKINYEMI, K. A.; AYOBAMI, P. A. LEVERAGING BIG DATA FOR PERSONALIZED MARKETING IN NIGERIA’S E-COMMERCE LANDSCAPE: OPPORTUNITIES AND CHALLENGES FOR SMES. Business Management and Entrepreneurship Academic Journal, [S. l.], v. 8, n. 1, p. 1–14, 2026. Disponível em: https://cirdjournals.com/index.php/bmeaj/article/view/1451. Acesso em: 20 aug. 2026.