OGBUNANKWOR, C. E.; MADUMERE, H. I. THE EFFECT OF PRODUCT ASSORTMENT AND COMPETITIVE PRICING ON CONSUMER CHOICE OF RETAIL OUTLETS: INSIGHTS FROM NIGERIAN RETAILERS. Business Management and Entrepreneurship Academic Journal, [S. l.], v. 5, n. 12, p. 1–19, 2024. Disponível em: https://cirdjournals.com/index.php/bmeaj/article/view/1216. Acesso em: 15 jun. 2026.