Ogbunankwor, C. E., & Madumere, H. I. (2024). THE EFFECT OF PRODUCT ASSORTMENT AND COMPETITIVE PRICING ON CONSUMER CHOICE OF RETAIL OUTLETS: INSIGHTS FROM NIGERIAN RETAILERS. Business Management and Entrepreneurship Academic Journal, 5(12), 1–19. Retrieved from https://cirdjournals.com/index.php/bmeaj/article/view/1216