Leveraging Technology Innovation And Creativity In Entrepreneurship Opportunities
Ovharhe, Orugba Harry (Ph.D)
College Of Health Sciences & Technology, University Of Port Harcourt Teaching Hospital, Rivers State
Keywords: Innovation, Creativity, AI, Decision making, Machine Learning, Deep Learning, Entrepreneurship Opportunities, IoT, Decision Support System, industry 4.0 and industry 5.0
Abstract
This research focused on leveraging technology innovation and creativity in entrepreneurship opportunities in Nigeria has gained a competitive edge. The study adopted correlation research design and time horizon of cross sectional design with data generated from dealers in the six geopolitical zones in Nigeria on micro, small and medium enterprise (MSME) goods and services that are the most enterprising entrepreneurs. The study used systematic sampling and non-proportionate stratified random sampling techniques. 540 copies of questionnaire were distributed to the respondents and 497 copies were completed fit for further analysis. The content validity was used for validating the instrument, while the internal consistency reliability was achieved using Cronbach Alpha technique. The reliability coefficient analysis was creativity(α =0.821), innovation (α=0.829) and entrepreneurship opportunities (α=0.799).The synchronization of the principal component was confirmed using Kaiser-Meyer-Olkin (KMO) of (0.904)/(0.861) and Bartlett's Test matching approx. chi-square (5763.988)/(2158.608) at 0.000null hypotheses respectively were rejected. Furthermore, Pearson Product Correlation Co-efficient was introduced to test the two hypotheses via SPSS 25 version. From the findings, emergence of leveraging creative innovation influence entrepreneurship opportunities positively. This is the systematic metrics of sustainability, survival and success in the enterprise with high growth. The technology innovation emergence of AI and machine learning transformed industry 3.0, industry 4.0, to industry 5.0. Hence, this navigate entrepreneurs with high spirit of creativity and innovation which could boost entrepreneurship opportunities to business excellence. In conclusion, creativity and innovation revealed significant influence the entrepreneurship opportunities of micro, small and medium enterprise (MSME) goods. Based on the findings and conclusion, this study contributes to the knowledge that technology innovative culture formed a formidable force applicable to the micro and macro enterprise that influences entrepreneurship opportunities, also emergence of leveraging creative innovation and entrepreneurship opportunities synchronization is transformation tool for every enterprise to pursuit her vision and mission. It could be recommended that technology innovation should has short-term metrics drawn from the long-term of creativity to avoid deviation from specific goals and corporate objectives.
References
Ahunanya, V., Ovharhe, O. H., Emenike, C. G., & Otto, G. (2022). Consignment inventory system and entrepreneurial success among micro warehousing firms. International Journal of Social Science & Management Research. 8(5), 18- 28.DOI:10.56201/ijssmr.v8.no5.2022.pg18.28
Alqahtani, N., & Uslay, C. (2023). Marketing/entrepreneurship interface research priorities (2023–2026). Journal of Research in Marketing and Entrepreneurship. Emerald Insight
Arora, S. (2024). Reinforcement learning and its scope in 2024. https://www.analyticsvidhya.com/blog/2022/07/reinforcement-learning-and-its-scope-in-2022/
Amjad, M. (2023). 7 promising areas for entrepreneurship in 2023. https://www.linkedin.com/pulse/7-promising-areas-entrepreneurship-2023-maheen-amjad
Ashoori, M. (2025). AI agents in 2025: Expectations vs. reality. https://www.ibm.com/think/insights/ai-agents-2025-expectations-vs-reality
Berhanu, N., Belete, M., & Muferihat, K. A. (2025). The most significant and important innovation Africa ever! https://innovation-africa.org/2025/
Bronstein, S. (2024). Human capital management update. https://d1io3yog0oux5.cloudfront.net/_726fab3479b235eb6d5db9226f95b5de/bankofamerica/files/pages/bankofamerica/db/843/description/BAC_2024_HCM.pdf
Bonifacio, R. (2024). Human capital management for business innovation. https://www.shiftbase.com/glossary/human-capital-management.
Bouchrika, I. (2024). Introduction to social exchange theory in social work with examples in 2024. https://research.com/education/introduction-to-social-exchange-theory-in-social-work
Cat, L. (2025). Innovation: As it happened. https://innovation.globalgovernmentforum.com/
CGI (2025). Innovation 2025. https://www.cgi.com/uk/en-gb/event/central-government/innovation-2025
Cimperman, S. (2023). Informal socialization in virtual work environments: Creating a digital culture of connectivity. Global Business and Organizational Excellence, In Press.
Driver, C. (2024). Leveraging AI in human resources. https://www.celayix.com/blog/ai-in-human-resources/
Giuggioli, G., & Pellegrini, M.M. (2023). Artificial intelligence as an enabler for entrepreneurs: a systematic literature review and an agenda for future research", International Journal of Entrepreneurial Behavior & Research, 29(4), 816-837. https://doi.org/10.1108/IJEBR-05-2021-0426
Hossain, M. S., Islam, M. A., Hosen, M., Mohd T., & Thaker, H. (2023). Missing catalysts of female entrepreneurship success: Evidence from an emerging economy. Global Business and Organizational Excellence, 42(5), 50–64.
Iqbal, J., Masoodi, F.S., & Pandow, B.A. (2024). Navigating the future of finance in the age of AI. Business & Economics, IGI.Com
Indoria, D., Kiran, P.B.N., Kumar, A., & Singh, J. (2023). Artificial intelligence and machine learning in human resource management and market research for enhanced effectiveness and organizational benefits. Conference: 2023. International Conference on Computing, Communication, and Intelligent Systems (ICCCIS). DOI: 10.1109/ICCCIS60361.2023.10425709
Joshi, K. (2024). A guide to 4 important types of machine learning with use cases. https://emeritus.org/blog/ai-and-ml-types-of-machine-learning/
Kolawole, D. T. (2025). Creativity, innovation crucial for economic development. https://punchng.com/creativity-innovation-crucial-for-economic-development-minister/
Lambrou, L. (2024). How artificial intelligence is transforming human resources and the workforce. https://www.aon.com/en/insights/articles/how-artificial-intelligence-is-transforming-human-resources-and-the-workforce
LivingHR (2024). 4 Ways to Leverage Artificial Intelligence (AI) as a Human Resources Leader. https://blog.livinghr.com/4-ways-to-leverage-artificial-intelligence-in-hr
Musabayana, T. G., Mutambara, E., & Ngwenya, T. (2023). Establishment of a Zimbabwe National SME sector: a major priority to enhance the performance of the national economy. Journal of Innovation and Entrepreneurship 2023 12:65
NHH (2025). Innovation 2025. Findings, analysis and comments. https://www.nhh.no/contentassets/2a1b619446864e0cb9f46e22f84d33ec/nii_2025.pdf
Ovharhe, O.H. (2024). Business intelligence and innovation moderating roles on entrepreneurship and management using champiopreneurship approach. In K. Kankaew, P. Nakpathom, A. Chnitphattana, K. Pitchayadejanant, & S. Kunnapapdeelert (Eds.), Applying business intelligence and innovation to entrepreneurship advances in business strategy and competitive advantage (p. 171-223). IGI Global.com .https://doi.org/10.4018/979-8-3693-1846-1.ch009.
Ovharhe.O.H. (2025). Dynamics of Entrepreneurship and Innovation. Port Harcourt. UPTH Press.
Ovharhe, O. H. (2022a). Sustainable development goals: Multicollinearity between therapeutic entrepreneurship and rehabilitation therapy among African nations. International Journal of Small Business and Entrepreneurship Research, 10(3), 1-59. DOI: https://doi.org/10.37745/ijsber.2013/vol10n3157
Ovharhe, O. H., & Chukwuemeka, S. P. (2023). Sustainable Development Goals: Therapeutic Entrepreneurship and Mental Health Conditions. British Journal of Multidisciplinary and Advanced Studies, 4(1), 81–119. https://doi.org/10.37745/bjmas.2022.0107
Ovharhe, O.H. (2022b). Sustainable development goals: Therapeutic entrepreneurship and entrepreneurship Injelititis among West Africa Countries. World Journal of Entrepreneurial Development Studies (WJEDS) 7(1), 87-113. DOI: 10.56201/wjeds.v7.no1.2022.pg87.113
Ovharhe, O. H., & Woko, B. E. (2024a). Environmental pollution and life expectancy among Intrepreneurs. International Journal of Medical Evaluation and Physical Report (IJMEPR), 10(2), 9-32. DOI: 10.56201/ijmepr.v8.no3.2024.pg9.32
Ovharhe, O. H., & Odepeli, S. (2024). Environmental pollution and maternal mortality among female entrepreneurs. International Journal of Geography and Environmental Management (IJGEM), 10(2), 172-197.D.O.I: 10.56201/ijgem.v10.no3.2024.pg172.197
Ovharhe, O. H. & Woko, B. E. (2024b). Environmental pollution and infant mortality on entrepreneurial opportunities: A champiopreneurship approach. International Journal of Geography & Environmental Management (IJGEM), 10 (3), 144-171. D.O.I: 10.56201/ijgem.v10.no3.2024.pg144.171
Ovharhe, O. H., & Abada, A. M. (2024). Creative accounting and entrepreneurship opportunities. Journal of Accounting and Financial Management (JAFM), 10 (5), 175-190. DOI: 10.56201/jafm.v10.no5.2024.pg175.190
Ovharhe, O. H., & Chibuike, C. U. (2024a). Creative Accounting and Creative Entrepreneurship. Journal of Accounting and Financial Management (JAFM ), 10(7), 157-174. DOI: https://doi.org/10.56201/jafm.v10.no5.2024.pg157.174
Ovharhe, O. H., & Chibuike, C. U. (2024b). Innovation Accounting and Frugal Innovation. World Journal of Innovation and Modern Technology (WJIMT ), 8(2), 50-70.DOI: 10.56201/wjimt.v8.no2.2024.pg50.70
Ovharhe, O. H., & Akandu, C. J.(2024b). Innovation Accounting and Innovation Entrepreneurship. World Journal of Innovation and Modern Technology (WJIMT). 8(2), 31-49 DOI: 10.56201/wjimt.v8.no2.2024.pg31.49
Özsungur, F. (2024). Generating entrepreneurial ideas with AI. IGI Global.com (ISBN: 9798369334980)
Poynton, S., Flynn, J., Eaton, K., Cantrell, S., Mallon, D., & Williams, N. S. (2024). Thriving beyond boundaries: Human performance in a boundary world. https://www2.deloitte.com/xe/en/insights/focus/human-capital-trends.html/#authors
Rana, D. G., Sharma, D. R., Negi, D. D., & Parashar, D. B. (2024). Leveraging artificial intelligence in human resource management. Migration Letters, 21(7), 675–678. Retrieved from https://migrationletters.com/index.php/ml/article/view/8798
Rainey, J. (2025). Benefits of Creativity: Why More People Should Prioritize Creativity in 2025. https://jennarainey.com/benefits-of-creativity/
Romain, D. L. (2025). From potential to profit: Closing the Ai impact gap. https://www.bcg.com/publications/2025/closing-the-ai-impact-gap?utm_source=search&utm_medium=cpc&utm_campaign=digital-transformation&utm_
Souai, W. (2024)·LLM reinforcement learning: What is essential in 2024. https://medium.com/@wiem.souai/llm-reinforcement-learning-what-is-essential-in-2024-6b0e2d394e2d
Turunen, M. (2025). AI 2025: Pioneering Trends Transforming AI in Enterprise Solutions. https://www.m-files.com/blog/articles/ai-2025-transformative-trends-enterprise-solutions/
UBIAI (2024). LLM reinforcement learning: What is essential in 2024. https://ubiai.tools/reinforcement-learning-in-the-era-of-llms-what-is-essential/
UNCTAD (2025). Launch of the Technology and Innovation Report 2025. https://unctad.org/meeting/launch-technology-and-innovation-report-2025
Uwanaka, C (2022). World MSME Day 2021: Enhanced financing for Nigerian small businesses. https://www.thecable.ng/world-msme-day-2021-enhanced-financing-for-nigerian-small-businesses.
Vicente, P. (2024). 3 keys for technology human capital transformation In 2024 and beyond. https://www.forbes.com/sites/forbestechcouncil/2024/02/06/3-keys-for-technology-human-capital-transformation-in-2024-and-beyond/
Wakefield, k. (2024). A guide to the types of machine learning algorithms and their applications. https://www.sas.com/en_gb/insights/articles/analytics/machine-learning-algorithms.html#:~:text=As%20new%20data%20is%20fed,%2Dsupervised%2C%20unsupervised%20and%20reinforcement.
WCID (2025). World creativity and innovation day. https://wciw.org/
Wells, R. (2024). Emotional intelligence. No.1 leadership skill for 2024, says research. https://www.forbes.com/sites/rachelwells/2024/01/05/emotional-intelligence-no1-leadership-skill-for-2024-says-research/
Yadav, S. U., Tripathi, R., Tripathi, A. M., Ghosal, I., Kumar, A., Mandal, M., & Singh, A. (2023). Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: Challenges and opportunities. Journal of Innovation and Entrepreneurship. 12:69
Zola, A. (2024). Reinforcement theory. https://www.techtarget.com/whatis/definition/reinforcement-theory