https://cirdjournals.com/index.php/bijess/issue/feed 2026-02-06T14:59:15+00:00 CIRD Publication contact@cirdjournals.com Open Journal Systems <p>The British International Journal of Education and Social Sciences (BIJESS) is a prestigious, peer-reviewed scholarly publication dedicated to advancing the fields of education and social sciences. The journal serves as a critical platform for researchers, academicians, educators, and policymakers to disseminate high-quality research, theoretical advancements, and practical applications. BIJESS is committed to fostering a deeper understanding and development of educational practices and social science theories that address contemporary global challenges.</p> <p>BIJESS aims to contribute significantly to the body of knowledge in education and social sciences by publishing innovative research, comprehensive reviews, and empirical studies. The journal's objective is to bridge the gap between theory and practice, providing insights that can influence educational policies, teaching methodologies, and social science practices.</p> https://cirdjournals.com/index.php/bijess/article/view/1457 2026-02-06T14:38:53+00:00 Ibrahim Mukhtar Nura contact@cirdjournals.com

<p>It is the nature and one of the principles of life that one human individual tries to control and dominate the other. In this doing, several and many devices have been developed and theories as well. Many instruments have been used to that effect, military, religion, mass media, to mention but a few. This paper tries to explain a theory where mass media is used as a tool for cultural domination in our contemporary world, contrary to the use of mass media in the clean, moral and ideal manner. Thus, the paper contains the following sub-headings: the psychology of imitation, the status of the mind, the conscious and sub-conscious mind, the appealing power of entertainment and leisure, mind and imitation, instruments of influencing the mind, mass media as an instrument of impacting the mind and cultural domination, how the good girl turned bad girl and conclusion.</p>

2026-02-06T00:00:00+00:00 Copyright (c) 2026 British International Journal of Education and Social Sciences https://cirdjournals.com/index.php/bijess/article/view/1458 2026-02-06T14:35:03+00:00 Ibrahim Mukhtar Nura contact@cirdjournals.com Haruna Ibrahim contact@cirdjournals.com

<p>Youths are considered to be an important segment of the society because largely they are regarded as the most productive part of every nation. To attain level of development; societies should properly and adequately orient and socialize their youths so that they conform to the societal positive recommendations and ultimately got integrated into the main developmental society process. One of the means by which youths are properly and adequately oriented and socialized is addressing the issues in youth biological, physical, mental and moral health. To achieve this, positive youth culture has to be sustained, and one of the means of sustaining positive youth culture is Drug Education. Therefore, this paper focuses on the role of drug education in sustaining positive youth culture as a necessary requirement for adult education and community development in Nigeria. Descriptive method was employed, reviewing the relevant literature on the theme of the paper. The paper, among others, found that drug education helps people to develop lifestyle conducive to healthy living, recognise the inimical and devastating effects of substances (drugs) of abuse to the physical, mental and social well- being of a person. The paper therefore recommends among others, that drug education should be in all of the curricula of our schools, promoted and given the proper and commensurate attention and consideration by all those concerned; particularly the government, ministry of education and the society as a whole. This will go a long way in sustaining positive youth culture as an important phenomenon in adult life and community development.</p>

2026-02-06T00:00:00+00:00 Copyright (c) 2026 British International Journal of Education and Social Sciences