African Cultural Value Orientation And Compliance To Covid-19 Preventive Measure: An Expository Insight
Chukwuemeka Arinzechukwu Felix Okoye Ph.D
Department of Psychology, Faculty of Social Sciences, NnamdiAzikiwe University, Awka, Nigeria.
Paschal Chukwuma Ugwu
Department of Psychology, Faculty of Social Sciences, NnamdiAzikiwe University, Awka, Nigeria.
Keywords: Cultural value orientation, Compliance, Covid-19, Preventive measure
Abstract
The paper was an expository analysis of African cultural value orientation and how it affects compliance to the novel Corona virus pandemic preventive measures, particularly among Nigerians. The paper examined some of these core values such as social convergence or affiliation, which are antithetical to social distancing as one of the numerous preventive measures to contain the spread of the rampaging and deadly corona virus disease. The paper also anchored its argument on the cognitive dissonance theory of Festinger to buttress strongly that involuntary compulsion to social distancing as against the core value of social affiliation is akin to attitude change.