Innovative Journal of Research in Marketing and Customer Success

Innovative Journal of Research in Marketing and Customer Success (IJRMCS) is a leading peer-reviewed, open-access journal dedicated to advancing the field of marketing and customer success. The journal aims to foster the exchange of ideas, research, and practices among scholars, practitioners, and industry professionals, emphasizing innovative approaches and practical applications in marketing strategies and customer success management.

IJRMCS strives to contribute to the development of knowledge and practice in marketing and customer success by publishing high-quality research that: Explores innovative marketing strategies and their impact on customer engagement and loyalty, Investigates the role of technology and digital transformation in shaping marketing practices, Analyzes the determinants of customer success and the best practices for achieving it, Provides insights into consumer behavior and its implications for marketing tactics. The editorial board of IJRMCS consists of distinguished scholars and industry leaders with extensive expertise in marketing and customer success. The board is committed to maintaining the journal's high standards of scholarly excellence and scientific rigor

Current Issue

Vol. 4 No. 2 (2024): Vol.4, No.2; February-2024

Published: 2024-02-26

Articles

The Role Of Marketing Research In Achieving Sustainable Practices: A Case Study Of Smes In Nigeria

Associate Professor Udegbe Scholastica Ebarefimia, PhD., , Olufemi Aina AJOSE. PhD. , Tijani Usman Moyosore

1-7

Download PDF
View All Issues

About Us

Centre for International Research Development (CIRD) is non-profit incorporated research firm based in United States of America.  CIRD is promised on the need to provide resources that enhances global knowledge by mapping new frontiers in emerging technologies and innovation in research, industry and governance, link centers of excellence world-wide to stimulate and enhance creative and application-oriented problem solving for society and to explore the synergy and collaboration within the sciences, management and policy creation and implementation.

Today CIRD work with leading organizations in providing resources to research scholars  in terms of grants, manpower development and establishment of communicative channels between experts, policy makers and practitioners in academic, industry and government. CIRD is engaging academic institutions for partnerships in research whose outcome is critical in disseminating information on the impacts of resource exploitation.

 VISION

In Center for International Research Development, our vision is to enhance and expand global knowledge through research services

 MISSION

CIRD is whole committed to providing research services that enhances and expand global knowledge by contributing significantly in research dissemination, discovery and utilization.