INAH, E. U.; AKEKE, M. N. G. .; EKUNKE, . J. A. EFFECT OF ADVERTISING COST ON THE PROFITABILITY OF CONSUMER GOODS IN CALABAR MUNICIPALITY, CROSS RIVER STATE, NIGERIA. Contemporary Marketing Research Journal, [S. l.], v. 10, n. 1, p. 1–5, 2023. Disponível em: http://cirdjournals.com/index.php/cmrj/article/view/1051. Acesso em: 25 aug. 2026.