Academic Journal of Current Research
http://cirdjournals.com/index.php/ajcr
<p>Academic Journal of Current Research (AJCR) is a distinguished, peer-reviewed scholarly publication committed to disseminating cutting-edge research and developments across diverse academic disciplines. AJCR provides an essential platform for researchers, academicians, practitioners, and policymakers to share high-quality research, theoretical advancements, and practical applications. The journal is dedicated to fostering a comprehensive understanding of current research trends, promoting interdisciplinary collaboration, and supporting evidence-based practices.</p> <p><strong>Publication Frequency:</strong></p> <p>AJCR is published monthly, ensuring a regular and timely dissemination of research findings. Each issue features a variety of articles that reflect the latest trends, challenges, and advancements in various academic disciplines.</p>CIRD Publicationen-USAcademic Journal of Current ResearchBROADCASTING INDIGENOUS KNOWLEDGE IN THE DIGITAL AGE: NAVIGATING ICTS, AI, AND BIG DATA CHALLENGES
http://cirdjournals.com/index.php/ajcr/article/view/1388
<p>This study ascertained broadcasting indigenous knowledge in the digital age: navigating ICTs, AI and big data challenges. The technological meditation theory was anchored in this study. This study adopted an interpretivist research philosophy and employed a qualitative research design. The study population comprised members of indigenous communities in Rivers State, cultural custodians, language preservation practitioners, and community media stakeholders, estimated at 3,500 individuals according to community demographic reports and local administrative records. A sample size of 30 participants was selected, and the study made use a purposive sampling technique, additionally, a snowball sampling process supported the identification of further knowledgeable participants within community networks. Data were collected through e-mail interviews and were analysed using thematic analysis. The study found that ICTs play a significant role in both the transmission and preservation of indigenous knowledge by expanding its reach globally and enabling digital archiving. However, challenges such as cultural misrepresentation and the digital divide highlight the need for culturally sensitive and community-led initiatives to ensure authenticity and control over indigenous knowledge. While ICTs offer opportunities for knowledge dissemination, concerns about ownership and contextual accuracy remain critical. The study concluded that while ICTs offer valuable opportunities for the transmission and preservation of indigenous knowledge, careful attention must be given to issues of cultural misrepresentation and community control to ensure that these technologies are used in a way that respects the authenticity and integrity of indigenous cultures The study recommended that governments and organizations should promote community-based ICT initiatives to empower indigenous people in the preservation and transmission of their knowledge.</p>Akpoebi Alex BufumohAkpoabowei Anderson NikadeChigozi Eke
Copyright (c) 2025 Academic Journal of Current Research
2025-12-162025-12-161112112BROADCAST MEDIA AND DIASPORIC CONTRIBUTIONS IN NIGERIAN FILM PRODUCTION: SYNERGIES FOR SOCIOECONOMIC TRANSFORMATION
http://cirdjournals.com/index.php/ajcr/article/view/1389
<p>This study examined broadcast media and diasporic contributions in Nigerian film production: synergies for socioeconomic transformation. Cultural imperialism theory was anchored in this study. This study adopts a phenomenological research design. The population of the study is approximately 1,<a href="tel:250">250</a> individuals, comprising <a href="tel:400">400</a> broadcast media professionals working in television and radio across Lagos and Port Harcourt, <a href="tel:550">550</a> Nollywood filmmakers registered under the Directors Guild of Nigeria (DGN) and Producers Guild of Nigeria (PGN), and an estimated <a href="tel:300">300</a> diasporic Nigerians actively engaged in Nollywood film financing, distribution and cultural promotion across the United Kingdom, United States, and South Africa. The sample size of 25 participants was purposively determined. The sampling technique applied is purposive sampling, with a snowballing approach where initial participants recommend others with relevant experiences. The method of data collection involved in-depth semi-structured interviews with media professionals and diasporic contributors, complemented by focus group discussions with Nollywood filmmakers. The method of data analysis was thematic analysis. The findings revealed that broadcast media strengthen diasporic contributions by increasing Nollywood’s visibility and attracting financial and creative investments. The study concluded that broadcast media play a vital role in amplifying diasporic contributions, as they enhance Nollywood’s visibility and attract financial and creative inputs that strengthen film production. The study recommended that the National Broadcasting Commission (NBC) and Nollywood Guilds should collaborate with diaspora media networks to strengthen Nollywood’s visibility and attract more diasporic investments</p>Akpoabowei Anderson NikadeChigozi EkeAkpoebi Alex Bufumoh
Copyright (c) 2025 Academic Journal of Current Research
2025-12-162025-12-1611121322