Broadcast Media And Diasporic Contributions In Nigerian Film Production: Synergies For Socioeconomic Transformation
Nikade, Akpoabowei Anderson (Ph.D)
Department of Mass Communication, Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria
Eke, Chigozi (Ph.D)
Department of Linguistics and Communication Studies, University of Port Harcourt, Rivers State, Nigeria
Bufumoh, Akpoebi Alex (Ph.D)
Department of Mass Communication, Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria
Keywords: Broadcast Media, Diasporic Contributions, Nigerian Film Production, Socioeconomic Transformation
Abstract
This study examined broadcast media and diasporic contributions in Nigerian film production: synergies for socioeconomic transformation. Cultural imperialism theory was anchored in this study. This study adopts a phenomenological research design. The population of the study is approximately 1,250 individuals, comprising 400 broadcast media professionals working in television and radio across Lagos and Port Harcourt, 550 Nollywood filmmakers registered under the Directors Guild of Nigeria (DGN) and Producers Guild of Nigeria (PGN), and an estimated 300 diasporic Nigerians actively engaged in Nollywood film financing, distribution and cultural promotion across the United Kingdom, United States, and South Africa. The sample size of 25 participants was purposively determined. The sampling technique applied is purposive sampling, with a snowballing approach where initial participants recommend others with relevant experiences. The method of data collection involved in-depth semi-structured interviews with media professionals and diasporic contributors, complemented by focus group discussions with Nollywood filmmakers. The method of data analysis was thematic analysis. The findings revealed that broadcast media strengthen diasporic contributions by increasing Nollywood’s visibility and attracting financial and creative investments. The study concluded that broadcast media play a vital role in amplifying diasporic contributions, as they enhance Nollywood’s visibility and attract financial and creative inputs that strengthen film production. The study recommended that the National Broadcasting Commission (NBC) and Nollywood Guilds should collaborate with diaspora media networks to strengthen Nollywood’s visibility and attract more diasporic investments